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Moore Intelligence

The key strategies that make mid-market businesses thrive

  • 14 July 2025
Thrive Index
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Author Moore Global, Moore Kazakhstan

Moore Global has launched the Thrive Index, a unique insight into the concerns and strategic thinking of leaders of ambitious businesses across the world.

This first edition of the Thrive Index revealed that the mid-market companies which form the backbone of the global economy are generally upbeat about the future, despite confusion over tariffs and ongoing geopolitical tensions.

To build the Moore Global Thrive Index, we have surveyed more than 2,000 business leaders across 14 of the world’s most important economies on five key areas:

  1. general sentiment about the business environment
  2. revenue
  3. costs
  4. the labour market
  5. investment

These are the elements that determine success and failure in business and our first Thrive Index records the balance of positive versus negative responses to our questions.

The score for the first Thrive Index is +35.1, indicating general positivity among the leaders of mid-market businesses. Almost 75% of those surveyed improved business performance last year.

Key findings from the research are:

  1. Business performance has been strong, with three out of four of companies reporting improved results over the past year. Digital transformation was the primary driver, while subdued demand remains a significant concern.
  2. Revenue growth has been broad-based, with two-thirds of businesses recording higher revenues. The strongest gains were reported by the most productive firms.
  3. On costs, 43% of firms identified labour as the main expense pressure, reflecting ongoing tightness in the employment market.
  4. In terms of labour force dynamics, half of businesses increased headcount over the past year. However, we also detect a significant change in attitudes to remote working with 65% of business leaders anticipating a shift back to the office.
  5. Investment activity is picking up as inflation moderates, with almost half of those surveyed prioritising technology and digital tools.
+35.1 Thrive Index initial score
74% improved business performance last year
50% prioritising investment in technology and digital tools

“Our new Thrive Index is a valuable new economic indicator that measures success among the mid-market companies that drive much of global economic activity,” says Anton Colella, CEO of Moore Global. “The findings are fascinating and illustrate the agility of ambitious mid-market business leaders. They are investing more in people and technology to gain an advantage in challenging economic conditions.”

You can download the full report here: https://www.moore-global.com/intelligence/the-key-strategies-that-make-mid-market-businesses-thrive/
 

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